Jennifer Resick Williams
Jennifer is the founder and principal of Know Public Relations, a Washington, D.C.-based boutique public relations and marketing agency servicing the hospitality industry.
Jennifer has led communications strategies for more than 50 restaurant openings and spent more than 16 years providing public relations and integrated marketing communications services to restaurants, national and global brands and non-profit organizations. She and her team work with a collection of culinary artisans, celebrated chefs, and entrepreneurs to build successful, award-winning hospitality brands.
Prior to founding Know Public Relations in 2012, Jennifer was Director for JML marketing + communications. She developed strategic marketing action plans, directed all national and local media relations for hospitality clients, created brand messaging, trained spokespeople, and provided counsel for all marketing platforms and digital media.
Previously, Jennifer was Communications Director for Earth Day Network and the Earth Day 40th anniversary campaign, for which she managed a global public relations agency to carry out a cohesive communications campaign in five countries. She also led an internal team, directed media relations, developed campaign messages and advertisements, media-trained spokespeople, and managed marketing partnerships.
Prior to joining Earth Day Network, Jennifer spent more than six years at Ketchum Public Relations implementing strategic communications programs for consumer and healthcare clients, including ConAgra Foods, GlaxoSmithKline, The Clorox Company, Mattel, and FedEx. Highlights include relaunching the Healthy Choice brand and introducing two new products to market; launching the Clorox Bleach Pen; and announcing the U.S.’s and the EU’s approval of several new pharmaceutical drugs to treat cancer and heart disease. Jennifer has also media-trained celebrity and executive spokespeople, preparing them for successful interviews with high-profile broadcast and print outlets, including CNN, The Today Show, BBC Radio, Food & Wine, The New York Times, and The Washington Post.
Jennifer holds a Master of Arts in Professional Writing from Carnegie Mellon University, where she also earned a Bachelor of Arts in Professional Writing, with a minor in Film and Media Studies.